Reflex Quality

Better performance

Reflex is made in Australia with advanced technology for superior reliability.  Built-in curl control supports trouble free feeding through all types of printers and copiers.  Every batch of Reflex is also tested through a wide range of office equipment at the Maryvale Mill copy test facility to ensure consistent performance.  For better performance, Always Rely on Reflex.

Superior whiteness and brightness

Australia’s favourite office paper is now whiter and brighter than ever.  Reflex Ultra White supports vivid colour images and text to give your work even greater impact.  Each production run of Reflex Ultra White is computer controlled and carefully monitored for consistency to deliver the same level of brilliant whiteness every time.  Always rely on Reflex Ultra White.

Reflex guarantee

Reflex is 100% guaranteed to perform in all types of printers and copiers.  If you are not completely satisfied with the contents of any pack of Reflex please call the Reflex Hotline for a replacement.  This guarantee is limited to Australia and New Zealand only.

Reflex range

Reflex has the widest range of office paper options on the Australian market.  When a premium office papers solution is required, there is a Reflex product to match any situation. Check out the range.

Ejector Seat - Ultra White 2010
When an important deadline is threatened by a paper jam, our hero uses an ejector seat to grab some Reflex and get things back on track!

Watch Video

Australian made

Reflex is manufactured at the Maryvale Paper Mill which is Australia’s largest integrated pulp and paper making operation.  Located in Victoria’s LaTrobe Valley, Maryvale dates back to 1937 when it was first established.  A cycle of continuous capital investment since that time ensures that it remains a state of the art paper making facility.  

Maryvale is a significant regional employer and combined with Australian Paper’s other local mills, contributes about $400 million annually to the Australian economy (Study from the Western Research Institute c/- Charles Sturt University, August 2005).

Things you didn’t know about Australian made Reflex:

• The paper machine which makes Reflex is 100 metres long and runs at 900 metres per minute.
• Before it is cut into reams, 1 reel of Reflex paper takes about 1 hour to make, is 7 metres wide, 45 kilometres long and can be cut into almost 10,000 reams of Reflex.

Reflex history

Reflex is the most recognised office paper brand in the Australian market with close to 100 per cent total recall among paper buyers.  Following its launch in 1984, Reflex was the first office paper in the world to be advertised on television and has since established a succession of commercials based around the famous message “Always Rely on Reflex”.  Reflex quickly became a household name and is now the leading Australian brand of office paper.

Over the past 25 years, the Reflex offer has grown to include a range of sizes as well as Reflex Unwrapped, Colours, 50% Recycled, 100% Recycled, Laser Carbon Neutral and Platinum.  

In 2006 Reflex became the first Australian made office paper to achieve FSC (Forest Stewardship Council) chain of custody certification (SW-COC 001966 Mixed Sources) for A4 Reflex products manufactured at the Maryvale Mill.