Always rely on reflex

Australians have relied on Reflex for over 30 years.



Reflex products

The Reflex brand was launched in 1984 and was the first office paper in the world to be advertised on television through a succession of commercials based around the famous message “Always Rely on Reflex”.

Reflex has been made in Australia since its launch in 1984 at Australian Paper's Maryvale Mill located in Gippsland, Victoria

Reflex and Australian Paper have been partnering with BCNA for over 10 years with over $1 million worth of paper donated so far

Partnering with Planet Ark under the ‘Make it Australian Recycled’ campaign to grow demand for locally made, recycled paper and helping reduce the amount of paper going into local landfill

All Reflex products are chain of custody certified under PEFC (Responsible Wood) or FSC®

Now with Ink Wise™, Reflex delivers sharper, more vibrant prints with absolutely no extra ink, toner or effort

Reflex was the first office paper in the world to be advertised on television. Check out our latest campaign 'It always looks good on Reflex Paper' here


Australian Paper (the manufacturers of Reflex office paper) proudly purchases 100% of our wood from local Victorian suppliers.

Read More