The Path to Carbon Neutral

Australia's favourite office paper is now Carbon Neutral and Ultra White

Certified carbon neutral, Reflex Carbon Neutral Ultra White features the same premium quality, whiteness, performance and reliability you've come to expect.

A product can be classified as 'carbon neutral' only if its manufacturer has accounted for, reduced and then offset the direct and indirect greenhouse gases emitted during the product's life cycle.

Our Commitment

For Reflex Carbon Neutral Ultra White to become certified carbon neutral, Reflex and the Maryvale Mill underwent a comprehensive Life Cycle Analysis (LCA) which was verified by an independent third party auditor. This process involved 5 steps:

Step 1: Undertake a Life Cycle Assessment (LCA) of the product, and produce an emissions monitoring plan for five years. This involved establishing the system boundaries of the paper-making process as well as calculating all emissions associated with the manufacturing of Reflex Carbon Neutral Ultra White.

Step 2: Calculate the carbon emissions per tonne of finished product

Step 3: The process is then audited by a Government-approved independent third party.

Step 4: The proposal is submitted to the Australian Carbon Trust administrator, and the Department of Climate Change and Energy Efficiency for review and approval.

Step 5: Purchase of eligible carbon offsets for all unavoidable emissions. These offsets contribute to investments in projects including the production of renewable energy.

Reflex is certified under the National Carbon Offset Standard Carbon Neutral Program which signifies that the product has been through a rigorous certification process. These credentials further demonstrate Reflex’s commitment to deliver products which are reliable, environmentally responsible and socially beneficial.

Our Performance

The purchase of carbon credits is just one of the necessary steps involved in becoming certified carbon neutral and is a great way for us to support Australia's national carbon emissions reduction targets.

However, we believe that it is important to avoid and reduce greenhouse gas emissions where possible and then offset the balance. Here are a few examples of our commitment to that end.

Avoid
Australian Paper is continuously seeking ways to reduce our reliance on fossil fuels and exploring opportunities for renewable energy alternatives. Currently Maryvale Mill uses wood waste as a renewable energy source through burning pulp residue to produce energy. This contributes to almost half of the Mill's steam and one third of its electrical requirements each year.

Reduce
The Maryvale Mill derives approximately 44% of its energy requirements from bio-fuels which are renewable energy sources. We seek to minimise our use of energy from off-site sources and are continually refining methods to maximise on-site power generation capabilities. We recognise that by reducing reliance on fossil fuels we will reduce greenhouse gas emissions and are committed to this process for both commercial and environmental benefits.

Offset
Here, the remaining emissions associated with the manufacture of Reflex Carbon Neutral Ultra White is offset through the purchase of carbon credits. The proceeds are re-invested in certified, Australian initiatives for renewable energy projects such as the replacement of incandescent light globes to energy efficient globes.

Related Websites

• Click here for more information about Reflex Carbon Neutral Ultra White A4
  
• Click here to visit our Frequently Asked Questions